Learn to utilize digital marketing, expand your business through ecommerce, and network with other local businesses.
Digital Marketing Tutorials
Local marketing experts share their lessons, skills, and tips to give you the marketing information most requested from their clients.
Omnichannel Retailing How & Why It Works for You
Omnichannel Retailing How and Why it Works for You is a 12 minute video on how to create an enhanced online experience for your customers.
Created by Danielle Longueville (She/Her/Hers), GSATi, Digital Marketing Coordinator.
4 Basic Design Principles to Creating Content for Your Business
4 Basic Design Principles to Creating Content For Your Business is an 11 minute video on the fundamental design principles of contrast, alignment, repetition, and proximity and how you can apply them to what you create for your business.
Created by Laci Kettavong, Stoke Denton, Marketing and Member Coordinator.
How to Generate New Email Subscribers
How to Generate New Email Subscribers is a 12 minute video designed to help you grab a few quick tips for making your newsletter subscription accessible in order to generate new email subscribers.
Created by Randi Skinner, Owner, RS Consulting.
Making the eCommerce Jump: a Webinar
Making the eCommerce Jump: A Webinar is a 40 minute video: GSATi and Swash Labs partner to host a webinar on the basic ins and outs of some eCommerce platforms and what you need to get your business moved online.
Created by Jason Bodor, GSATi and Josh Berthume, Swash Labs.
Selling Through eCommerce
Are you ready to move your business online or participate as a vendor in an online marketplace? Here are some great first steps on joining the larger online ecommerce sites.
How to Sell Your Goods as an Amazon Marketplace Vendor: Seller University provides a series of free training videos created to help you learn how to sell on Amazon. Learn how to create product listings, master the key tools and applications, understand product rules and restrictions, and learn how to take advantage of FBA, advertising, promotions, and more. No cost to access training and resources.
Harness the Power of Facebook for Business: the Business Resource Hub provides continuous learning opportunities for small businesses using their suite of tools to manage through disruption, provides partner resources, and steps to take right now. Tools cover Facebook, Instagram, Messenger, WhatsApp, Workplace, Oculus, and Audience Network platforms. No cost to access training and resources.
How to Get Started as an eBay Vendor: the eBay Small Business Central Seller School provides on-demand learning with virtual lessons and tutorials for sellers of all levels and is available 24/7 at no-cost.
Learn the Basics of Business on Twitter: learn how to build your brand beginning with creating a profile, quick Twitter tips, growing your following, and best practices. No cost to access training and resources.
Grow Stronger with Google: free training, tools, and resources to help you grow your skills, career, or business. Topics cover small businesses, job seekers and students, Veterans and military families, and educators. No cost to access training and resources.
Google for Small Business provides tools to help you stand out online, reach more customers, and work more efficiently. This resource helps guide businesses in setting up Google accounts, building ads and websites, and growing an online customer base.
Local Networking Opportunities
Look to local civic groups and organizations to meet your peers for mentorships, networking, and collaboration: