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The original item was published from 10/29/2021 6:15:56 PM to 11/29/2021 12:00:03 AM.

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Economic Development

Posted on: October 29, 2021

[ARCHIVED] Small Business Saturday

SHOP Holiday Logo

Shop Small Saturday 2021

Shop Small is a nationwide movement to celebrate small businesses every day and to help communities thrive. Small Business Saturday is a day dedicated to supporting small businesses across the country. This day is celebrated each year on the Saturday after Thanksgiving. This year, Small Business Saturday falls on Nov. 27.

Created by American Express in 2010, Small Business Saturday® is the cornerstone of American Express’ Shop Small efforts. While Small Business Saturday is highlighted as a special day when we can show our support as a nation for small business owners and our communities, the Shop Small Movement is a year-round campaign to celebrate and support small businesses every day.

Shop Here On Purpose (SHOP) Denton is a program of the City’s Economic Development department that includes all businesses located within the city limits of Denton. The program’s goal is to increase the sales tax base by educating and engaging our community on the importance of shopping locally. We achieve this goal through marketing materials, social media, and special events like Shop Small Saturday.

Downtown Denton has the highest concentration of small businesses in Denton. Those businesses are working together to support each other by offering you some sweet deals. On Small Business Saturday, present a receipt from one business to receive a discount at another. For complete details, including a list of participating businesses, visit Local.

We ask you to join us to support our local small businesses by shopping local on Small Business Saturday, Nov. 27. To show your appreciation and to have a little fun, we ask that you celebrate your small business purchases with a selfie using the hashtag #ShopSmallDenton along with tagging the business where you are shopping. It only takes a couple of minutes, and the support you provide that business is unmeasurable.    

If you would like more information about the importance of shopping local and small, please visit, or reach out to anyone in Economic Development.

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